THE BUTCHERS SOCIAL REBRAND

I was tasked with rebranding The Butchers Social, a high end restaurant originally based in Henly-in-Arden. They’ve since moved location, and Mike, the head chef and owner, wanted a visual change the mark the occasion. With this in mind, he wanted something less “traditional” and more modernised and sleek. Researched dictated that many high end restaurants use sans-serif fonts, with minimal flights of fancy and straightforward look and feel.